About The Book
About The Book
Marketing Versus
Sales Versus
This book offers a clear, practical guide to core marketing principles often overlooked in today’s fast-paced business world. Michael Hernandez draws from real-world experience to explain key concepts such as the Four Ps, SWOT analysis, market segmentation, the product life cycle, and marketing research. Designed for both students and professionals, the book emphasizes the importance of aligning Sales and Marketing teams to improve communication, strategy, and results. With simple explanations and real examples, readers will gain a strong foundation to build effective marketing strategies. This book is a valuable resource for anyone seeking to understand and apply marketing fundamentals with confidence.
The Power of Marketing Fundamentals
The book emphasizes the importance of foundational marketing concepts—like the Four P’s, market segmentation, SWOT analysis, and the product life cycle—as essential tools for building effective strategies in any industry.
Bridging Sales and Marketing
A central theme is improving alignment between Sales and Marketing teams. The author explores how collaboration, shared understanding, and communication between departments can lead to stronger performance and more cohesive business strategies.
Practical Application for Real-World Success
Grounded in real business experience, the book offers actionable insights that professionals and students can immediately apply. It turns theory into practice, empowering readers to make smarter, more confident marketing decisions.
