Home

Precision

Authors

Write with confidence

make every conversation count.

Purchase Now Read More

“Through the Rift’s prismatic wound, James and Foster unite to heal a world scarred by hate.”

Discover Now

Precision Authors

All About Me

Michael holds a Bachelor’s degree from California State University, Fullerton, and an MBA from the University of Redlands. He works in the distilled spirits industry with experience in sales and marketing. He lives in Whittier, California, where he enjoys basketball and volunteers as a CIF High School Basketball Referee across Southern California. In his spare time, he plays golf and cherishes time with his son and daughter.

He’s also a guest speaker at local universities, sharing insights on marketing trends and strategy. His passion for this book stems from wanting to bridge the gap between Sales and Marketing teams. He focuses on core principles like the Four P’s, segmentation, product life cycle, SWOT, and market research—tools he believes are too often overlooked. Inspired by Wayne Gretzky’s quote, “You miss 100% of the shots you don’t take,” Michael sees this book as his shot to make a difference.

Read More

About The Book

Marketing Versus Sales Versus Marketing

This book offers a practical and engaging guide to understanding core marketing principles. Drawing from real-world experience in sales and marketing, it explores essential topics like the Four P’s, market segmentation, product life cycle, SWOT analysis, and marketing research. Designed to bridge the communication gap between Sales and Marketing teams, it emphasizes the value of collaboration and strategic thinking. Ideal for students, professionals, and business leaders, the book simplifies complex ideas into actionable insights. Whether you're new to marketing or looking to refine your approach, this book provides a strong foundation for creating successful strategies that drive results.

Purchase Now Read More

Main book themes

Bridging the Gap Between Sales and Marketing

The book emphasizes the importance of aligning Sales and Marketing functions to improve communication, efficiency, and overall business performance. It explores how collaboration between these departments can eliminate common misunderstandings and lead to stronger strategic outcomes.

Foundational Marketing Knowledge

Core marketing concepts such as the Four P’s, SWOT analysis, segmentation, and the product life cycle are presented as essential tools for both new and experienced professionals. The book reinforces that these fundamentals are often overlooked but remain critical to successful marketing strategies.

Practical Application of Marketing Principles

Rooted in real-world experience, the book translates theory into practice. It focuses on making marketing concepts accessible and actionable, helping readers apply what they learn to real business situations and decision-making processes.

Gallery

What Others Say

“This book does a fantastic job simplifying key marketing concepts without losing depth. As someone new to the field, I appreciated how clear and practical the explanations were. A must-read for beginners!” Jessica M.Marketing Student at Cal State Fullerton “What stood out most to me was the emphasis on bridging Sales and Marketing. The author speaks from real experience, and it shows. His insights on how the two departments can work together better are spot-on.” Daniel K.Regional Sales Manager “Finally—a marketing book that focuses on the fundamentals without being overly academic. The author makes concepts like SWOT and the product life cycle feel relevant and useful in real business settings.” Priya R.Brand Strategy Consultant

Join the Feedback Wall

Your Review Goes Live Instantly

Consult Michael Hernandez for an Unforgettable Marketing Talk

Discover the power of blending sales insight with marketing fundamentals through Michael Hernandez’s engaging presentations. Drawing from his real-world experience and his new book on core marketing strategies, Michael offers actionable lessons for professionals, students, and business leaders. His dynamic speaking style makes complex concepts—like the Four P’s, SWOT analysis, and segmentation—clear, practical, and relevant.

Let Michael inspire your audience with strategies that improve collaboration between Sales and Marketing, drive business performance, and energize teams with renewed focus and clarity.

Speaking formats include:

• Keynote presentations
• Interactive workshops
• Panel discussions
• Class lectures & webinars

  Book Now